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Fashion Fulfilment in 2020

Our guide to fashion fulfilment

Alongside expert advice, this e-book explains the fulfilment trends, processes and behaviours currently driving change in some of the fastest growing fashion e-commerce companies. 



Who should read this?

Anyone working in the fashion industry who wants to stay ahead of the competition by operating the most efficient warehouse process.


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What's inside:

  • For the consumers, buying should be simple: It’s getting increasingly difficult to know what to stock, and when to develop the product ranges that consumers expect.
  • Returns are a known cost that fashion companies have to shoulder. Almost a fifth of online purchases include orders with multiple items of a similar size, shape or colour. (Financial Times).
  • Fulfilment isn’t just about process. It’s about understanding what your consumers want and making sure that your warehouse is robust enough to be able to deliver.
  • The expectations that consumers have of the brands that they shop with - whether that be inclusive returns or rapid shipping - are only going to heighten. The onus falls on your business to match their demands and to follow through...

"It’s estimated that 25% of all fashion items ordered online are returned."

When goods come in, barcode. Barcode everything.

Even if you don’t plan to sell anything in a physical store, barcode. It means that you can track every item, and that you have an immediate view of stock levels. It’s a simple move that will put you in control of your inventory.

Rethink the way that you approach returns.


If you’re using Google Sheets or Excel, stop. Get a system that scans items, gets them on the shelves quickly and then has them ready to be bought again.

Carrier relationships are crucial


If you want to send out next day deliveries every day, they need to be reliable and your fulfilment processes need to be tight.

Track the reasons why goods are returned

Then you’ll know whether you have to address the problem with your suppliers, or to advise consumers about garments that run small.

Going offline? You need to be organised.

You need to have a tight control over stock levels in the warehouse to make sure that you’re not overpromising and underdelivering.

Give them what they want

Keeping consumers’ attention, and giving them what they want in the instant that they want it, is absolutely critical.