{"id":242934,"date":"2025-09-30T11:07:27","date_gmt":"2025-09-30T11:07:27","guid":{"rendered":"https:\/\/www.peoplevox.com\/?post_type=success-story&p=242934"},"modified":"2026-01-22T15:54:06","modified_gmt":"2026-01-22T15:54:06","slug":"streamlining-operations-for-multichannel-selling-just-geeks-journey-with-descartes-peoplevox-utordo","status":"publish","type":"success-story","link":"https:\/\/www.peoplevox.com\/en-us\/success-story\/streamlining-operations-for-multichannel-selling-just-geeks-journey-with-descartes-peoplevox-utordo\/","title":{"rendered":"Streamlining Operations for Multichannel Ecommerce: Just Geek’s Journey"},"content":{"rendered":"

[et_pb_section fb_built=\u201d1\u2033 module_class=\u201dcpts-h1s-h2-text-button-image dark-gradient-section gradient-btt\u201d _builder_version=\u201d4.27.4\u2033 locked=\u201doff\u201d global_colors_info=\u201d{}\u201d][et_pb_row column_structure=\u201d1_2,1_2\u2033 make_equal=\u201don\u201d _builder_version=\u201d4.27.4\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_heading title=\u201dStreamlining Operations for Multichannel Ecommerce: Just Geek\u2019s Journey\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_button button_url=\u201d@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUxNCJ9fQ==@\u201d button_text=\u201dTalk to Us\u201d _builder_version=\u201d4.27.4\u2033 _dynamic_attributes=\u201dbutton_url\u201d _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_button][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/just-geeks-utordo.webp\u201d title_text=\u201djust geeks-utordo\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d][et_pb_row column_structure=\u201d2_3,1_3\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d2_3\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_video src=\u201dhttps:\/\/www.youtube.com\/watch?v=GvtRggJ1Aw8&t=7s\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_video][et_pb_text _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d hover_enabled=\u201d0\u2033 global_colors_info=\u201d{}\u201d sticky_enabled=\u201d0\u2033]<\/p>\n

We were fortunate to be joined by Deborah Challis, Managing Director of long-term Descartes Peoplevox customer Yellow Bulldog (t\/a JustGeek.com<\/a>), Richard Davies, Managing Director of Utordo, a UK-based integrations specialist, and Adam Larkins, Head of Customer Success at Descartes. In this article, we\u2019ll summarize the discussion as they share the journey of building a successful business, streamlining warehouse operations, and navigating the world of multichannel selling. For the full story, check out the video above!<\/p>\n

[\/et_pb_text][et_pb_heading title=\u201dThe Origins of Just Geek: From Garage to Global \u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

The company, founded by Matt Precious and Ben Grant, started over a bottle of wine and a friendly discussion about the future of their industry. Both passionate about video games, they recognized the shift towards digital downloads and decided to venture into merchandise retail. From a humble garage setup, they quickly grew, selling licensed gaming and movie merchandise to customers worldwide.<\/p>\n

[\/et_pb_text][et_pb_heading title=\u201dThe Challenge: Multichannel Selling Chaos \u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

In the early days, the company sold products on many platforms, including eBay, Amazon, and their website, without a cohesive strategy. As the business expanded, managing various marketplaces and handling paper-based processes became overwhelming. The need for a more efficient solution was clear.<\/p>\n

[\/et_pb_text][et_pb_heading title=\u201dThe Solution: Descartes Peoplevox Steps In \u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

Discovering our warehouse management system (WMS) Descartes Peoplevox, Just Geek quickly realised they had the perfect solution for their growing business: We offered a scalable and automated solution that significantly improved their warehouse operations. After an 8-week implementation to kick off, and with ongoing support from the client success function, the company implemented our WMS into their operation, leading to immediate efficiency savings and better control over their inventory.<\/p>\n

[\/et_pb_text][et_pb_heading title=\u201dEnter Utordo: Streamlining Marketplace Management \u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

As the team focused on their brand\u2019s growth and profitability, they faced further challenges managing marketplace listings, escalating fees, and tracking the overall sales process, despite having their warehouse processes nailed down. This is when Utordo came into the picture: integrated directly into Peoplevox and sitting between the warehouse and the various sales channels, Utordo provided a stable and efficient platform to handle complex multichannel requirements, including bundles, pre-sales and keeping costs down. Utordo facilitated a smooth transition from a previous channel management provider, ensuring uninterrupted operations, moving the company over to a much leaner tech stack.<\/p>\n

[\/et_pb_text][et_pb_heading title=\u201dThe Transformation: Growth and Aspirations \u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

Since partnering with Peoplevox and, later, with Utordo, Yellow Bulldog has seen tremendous growth. They have more than tripled in size since the partnership with Peoplevox began in 2018, all while keeping their warehouse staffing at a minimum, thanks to streamlined processes and automation. With their systems now working cohesively, Just Geek\u2019s focus is on expanding internationally. They plan to replicate their successful model in the US, aiming for further growth and success in the years to come.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201d1_3\u2033 module_class=\u201dlight-section\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_code _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d hover_enabled=\u201d0\u2033 global_colors_info=\u201d{}\u201d sticky_enabled=\u201d0\u2033]\"color[\/et_pb_code][et_pb_code _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_code][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

Vertical<\/strong><\/span>
Hobbies & Toys<\/p>\n

Software Integrated<\/strong><\/span>
Amazon, eBay, Utordo<\/p>\n

Region<\/strong><\/span>
UK & International<\/p>\n

Company Size
<\/b><\/span>SME<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Streamlining Operations for Multichannel Selling \u2013 Just Geek\u2019s Journey with Descartes Peoplevox + Utordo\u00a0<\/p>\n","protected":false},"featured_media":242932,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"success-story-category":[53],"class_list":["post-242934","success-story","type-success-story","status-publish","format-standard","has-post-thumbnail","hentry","success-story-category-success-stories"],"acf":[],"yoast_head":"\nJust Geek: Streamlining Operations for Multichannel Ecommerce<\/title>\n<meta name=\"description\" content=\"Just Geek sold on eBay, Amazon, and their website. As the business expanded, managing fulfillment became a challenge. 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