[et_pb_section fb_built=\u201d1\u2033 module_class=\u201dcpts-h1s-h2-text-button-image dark-gradient-section gradient-btt\u201d _builder_version=\u201d4.27.4\u2033 locked=\u201doff\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_row column_structure=\u201d1_2,1_2\u2033 make_equal=\u201don\u201d _builder_version=\u201d4.27.4\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_heading title=\u201dAYBL Group
\n\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n
How Peoplevox supported the growth of a major player in the UK fitness industry with a warehouse transformation<\/p>\n
\u00a0<\/p>\n
[\/et_pb_text][et_pb_button button_url=\u201d@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUxNCJ9fQ==@\u201d button_text=\u201dTalk to Us\u201d _builder_version=\u201d4.27.4\u2033 _dynamic_attributes=\u201dbutton_url\u201d _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_button][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/aybl-warehouse-2.webp\u201d title_text=\u201daybl-warehouse-2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_row column_structure=\u201d2_3,1_3\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_column type=\u201d2_3\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_heading title=\u201dUpgrading the warehouse at a critical time for ambitious fitness brand AYBL\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh2\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n
Over the last 5 years, UK-founded AYBL has made an indelible imprint on the fitness industry. The Edgerton brothers took on the giants and launched a brand that goes beyond product and strives for community, empowerment and enjoyment.<\/p>\n
In 2018, the two founders were running their female-focused gymwear label out of their front room. By 2022, they\u2019d put up the numbers to show the industry just how serious a player they are: 600% profit growth in year 3, 500k orders shipped to over 160 countries in 2021, new, bespoke HQ with 40+ full-time staff. All while negotiating challenges presented by COVID and managing growing pains that come with such a rise. As it stands, they are now on the brink of Peak 2023 with forecasts for 80-100k orders per day over the busiest period.<\/p>\n
Underpinning their strategy is to build a community, not just to \u2018sell product\u2018. \u201cWe are not a brand that focuses just on selling\u201d, the founders tell us. \u201cWe are building a true community amongst our customers. We have taken the time to understand exactly what our customers\u2019 wants and needs are, and we\u2019ve always tried to go above and beyond to over deliver for them.\u201d<\/p>\n
This may well be part of the secret sauce that has propelled them through five and now six figure valuations. The customers they have are loyal, committed, and feel like they are part of something. It\u2019s a mutually beneficial relationship that has been cultivated: customers enjoy the experience, build relationships, look awesome at the gym; AYBL has loyal shoppers who are first in line for their latest drops, already sold on their exclusive product ranges, and act as a tribe of social marketers to their friends and training partners.<\/p>\n
[\/et_pb_text][et_pb_heading title=\u201dGetting the warehouse set up for growth\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n
In order to deliver on customer promises and build loyalty, you have to be able to rely on your warehouse and fulfillment capability. Every order shipped on time, accurately, with visibility into the process, easy returns, all on demand and fast. That\u2019s the dream for any direct-to-consumer brand. Speaking with Paul Maynard, Head of Operations for AYBL, it was clear when technology needed to come into their warehouse to safeguard that experience as they grew:<\/p>\n
\u201cA turning point came when I realised we needed to add more labour into the warehouse. I could see a potential bottleneck with the way we were doing things. We were using sheets to pick from, and when scaling up it was difficult to maintain pick accuracy\u201d.<\/p>\n
It\u2019s a scenario we\u2019re all too familiar with. Paper pick sheets get thrown around, product ID is done by eye and \u2018picked\u2019 only means \u2018ticked off\u2019. There is a mountain of issues that can build up with this process, that exacerbate at scale. Fortunately, Paul could lean on his experience.<\/p>\n
\u201cI had previously heard of Peoplevox years before even starting AYBL. It was the first company to come to mind when I got serious about implementing a WMS\u201d.<\/p>\n
[\/et_pb_text][et_pb_testimonial author=\u201dReiss Edgerton\u201d job_title=\u201dCo-Founder\u201d company_name=\u201dAybl\u201d portrait_url=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/color-icon_aybl.svg\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d quote_icon=\u201doff\u201d title_text=\u201dcolor-icon_aybl\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n
We are not a brand that focuses just on selling. We are building a true community amongst our customers.
We have taken the time to understand exactly what our customers\u2019 wants and needs are, and we\u2019ve always tried to go above and beyond to over deliver for them.<\/p>\n
[\/et_pb_testimonial][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/aybl-1-1.webp\u201d title_text=\u201daybl-1\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_image][et_pb_heading title=\u201dInstant impact\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n
After a consultative sales approach and thorough implementation process, AYBL was ready to go-live on Peoplevox in August 2020. The improvements to their performance and capability were apparent from day 1, as Paul describes:<\/p>\n
\u201cInstantly we were able to improve picking accuracy and efficiency. We no longer needed to keep our warehouse layout in SKU order, which had been a particular challenge previously. The system has allowed us to scale up to 100+ people during peak periods, and we can train new staff within hours, which beforehand would never have been possible.\u201d<\/p>\n
Those Peak periods are a time when the brand is on show to more people than ever. Your reputation is at stake, and how well you handle the pressure, fulfillling more demand than ever, is a true test. This challenge is one that AYBL have continuously stood up to, with increasing volumes of up to 70,000 a day in 2023.<\/p>\n
\u201cThere\u2019s something about Black Friday that is different to any other period in the business. It\u2019s the most exciting moment. We need a great warehouse management system to be able to handle this. We\u2019ve partnered up with Peoplevox and it gives us exactly what we need. We have a great relationship, the system has already worked for many years, and I can see it working for us well into the future to help us get to where we want to be.\u201d<\/p>\n
[\/et_pb_text][et_pb_heading title=\u201dManaging demand spikes and Peak periods\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n
It\u2019s important for AYBL that Peoplevox integrates into their overall operation, both technically, receiving orders through their Shopify store, and operationally.<\/p>\n
\u201cWe manage our huge peaks by being close to our key partners, such as our couriers and temporary labour agency provider. We always capture lessons learnt from each sale \u2013 keep doing what went well, cut out what didn\u2019t go so well, and we put actions in place when planning for the next sale period. Labour and system planning is essential.<\/p>\n
We have developed really good picking and packing reports via Peoplevox that were key for us in managing temporary labour performance, enabling us to identify top performers who we could offer full-time roles to as AYBL employees.<\/p>\n
Above all, we focus on communication, so both internal and external partners are always kept up to date.\u201d<\/p>\n
Rob Hollis, Continuous Improvement Manager for The AYBL Group, has been working in the warehouse since day one with Peoplevox.<\/p>\n
\u201cPeoplevox has enabled so much of the growth we\u2019ve experienced, and it\u2019s scaled with us as a business. The core fundamentals of what the system does for us haven\u2019t changed too much, it\u2019s just about scaling up. We\u2019ve gone from a 7k square foot warehouse, to a 22k, and now our current 70k site.<\/p>\n
Whether it\u2019s been implementing new workflows, like Pick and Sort to Trolley, which sped up AYBL\u2019s pack bench work by 100%, or helping build out custom reports and dashboards, Rob has had the benefit of our ongoing support network.<\/p>\n
[\/et_pb_text][et_pb_testimonial author=\u201dPaul Maynard\u201d job_title=\u201dHead of Operations\u201d company_name=\u201dAbyl\u201d portrait_url=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/color-icon_aybl.svg\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d quote_icon=\u201doff\u201d title_text=\u201dcolor-icon_aybl\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n
We have developed really good picking and packing reports via Peoplevox.
These were key for us in managing temporary labour performance, enabling us to identify top performers who we could offer full time roles to as AYBL employees.<\/p>\n
[\/et_pb_testimonial][et_pb_heading title=\u201dGoing from strength to strength\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n
For Peak, AYBL look to scale up to around 70 people on site, and will handle anywhere from 60,000 to 70,000 orders over a weekend. The ease of use of the system, especially when it comes to training new staff, becomes crucial.<\/p>\n
\u201cWe only need 2-3 hours with new, temporary staff, to get them performing at the level we are comfortable with during our busiest periods. That would never be possible without Peoplevox.\u201d<\/p>\n
So far, it is all going according to plan for the ever-growing gymwear business, which has recently received new funding, welcomed on-board experienced leadership, and rolled out their new \u2018AYBL group\u2019 structure. Couple that with launching their new brand \u2018Because of Alice\u2019 and moving to a new, dynamic HQ, we\u2019re extremely excited and hopeful for their prospects moving forward.<\/p>\n
\u201cOur plan is to invest in other founder-led ecommerce companies in the future. We want to build the AYBL group into the biggest ecommerce group within the UK.\u201d<\/p>\n
Don\u2019t be surprised if they do.<\/p>\n
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[\/et_pb_code][et_pb_code _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_code][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n
Vertical<\/strong><\/span> Software Integrated<\/strong><\/span> Region<\/strong><\/span> Company Size<\/strong><\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" How Peoplevox supported the growth of a major player in the UK fitness industry with a warehouse transformation<\/p>\n","protected":false},"featured_media":521,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"success-story-category":[53],"class_list":["post-242559","success-story","type-success-story","status-publish","format-standard","has-post-thumbnail","hentry","success-story-category-success-stories"],"acf":[],"yoast_head":"\n
Apparel & Fashion<\/p>\n
Shopify + Shipster<\/p>\n
UK & Ireland<\/p>\n
Scale Up<\/p>\n