{"id":242551,"date":"2025-09-17T15:00:49","date_gmt":"2025-09-17T15:00:49","guid":{"rendered":"https:\/\/www.peoplevox.com\/?post_type=success-story&#038;p=242551"},"modified":"2025-11-05T09:20:19","modified_gmt":"2025-11-05T09:20:19","slug":"joelle-collection","status":"publish","type":"success-story","link":"https:\/\/www.peoplevox.com\/en-us\/success-story\/joelle-collection\/","title":{"rendered":"JOELLE Collection: Streamlining Each Step of Fulfillment"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201d1\u2033 module_class=\u201dcpts-h1s-h2-text-button-image dark-gradient-section gradient-btt\u201d _builder_version=\u201d4.27.4\u2033 locked=\u201doff\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_row column_structure=\u201d1_2,1_2\u2033 make_equal=\u201don\u201d _builder_version=\u201d4.27.4\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_heading title=\u201dJOELLE Collection\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n<p>How JOELLE Streamlined Ecommerce Fulfillment with ShipRush and Peoplevox<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u201d@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUxNCJ9fQ==@\u201d button_text=\u201dTalk to Us\u201d _builder_version=\u201d4.27.4\u2033 _dynamic_attributes=\u201dbutton_url\u201d _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_button][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/JOELLE-Collection.webp\u201d title_text=\u201dJOELLE Collection\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_row column_structure=\u201d2_3,1_3\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_column type=\u201d2_3\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_heading title=\u201dStreamlining Ecommerce Fulfillment to Support Growth\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh2\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n<p>The JOELLE Collection is a range of accessible designer clothing and accessories for women, available via an online storefront and two boutiques. To keep pace with growing demand for its fashion line, JOELLE deployed the combined solution of Descartes Peoplevox\u2122 ecommerce warehouse management system (WMS) and Descartes ShipRush\u2122 multi-carrier ecommerce parcel shipping solution to increase fulfillment capacity threefold, strengthen inventory control and create a frictionless customer experience.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u201dThe Challenge: Inefficient Fulfillment Impedes Growth\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n<p>As the popularity of the JOELLE Collection grew, the company\u2019s pick-pack-ship process was unable to keep pace with increasing order volume and inventory levels, negatively impacting order accuracy, shipping efficiency and business growth. Plus, due to an inability to synchronize its Shopify commerce platform with its inventory system, JOELLE risked overselling; online customers were unable to see up-to-date inventory levels for the items they were ordering. Having outgrown its legacy system, the retailer needed to automate more of its inbound processes to improve inventory management and increase order fulfillment capacity, speed and scalability.<\/p>\n<p>[\/et_pb_text][et_pb_testimonial author=\u201dIsabelle Courchesne\u201d job_title=\u201dDirector of Operations\u201d company_name=\u201dJOELLE Inc.\u201d portrait_url=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/color-icon_joellecollection.svg\u201d quote_icon=\u201doff\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d hover_enabled=\u201d0\u2033 locked=\u201doff\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d sticky_enabled=\u201d0\u2033]<\/p>\n<p><span data-teams=\"true\">Descartes Peoplevox<\/span> solution accelerated and expanded our fulfillment capabilities, enabling us to ship three times more parcels every day\u2014with the same number of employees and without worrying about order accuracy. Rollout was smooth and we\u2019ve been extremely impressed with the support and service we\u2019ve received from Descartes after going live.<\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n<p>Established in 2016, JOELLE is on a mission to break the rules of fashion by putting women at the heart of clothing design. The JOELLE Collection is smart, accessible women\u2019s clothing, accessories, and jewelry offered through a thriving ecommerce business and two retail boutiques in Quebec, Canada.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u201dThe Solution: Accelerating Fulfillment Workflows with Automation\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n<p>Inspired by the success of another Descartes Peoplevox\u2122 customer in the direct-to-consumer (DTC) apparel industry, JOELLE replaced its outdated legacy system with the cloud-based Descartes Peoplevox ecommerce warehouse management solution (WMS) and Descartes ShipRush\u2122 multi-carrier ecommerce parcel shipping solution to manage its rapidly expanding sales growth. The combined solution was up-and-running in three months, streamlining and expediting the pick-pack-dispatch process, increasing order accuracy, and providing real-time visibility into inventory and the shipping journey to enhance the customer experience.<\/p>\n<p>\u201cUsing barcode scanners on the warehouse floor to manage our fulfillment workflow, we can ship more orders while reducing the risk of errors. And because the Descartes solution integrates seamlessly with Shopify to give us granular visibility into inventory levels, we enjoy peace of mind knowing the stock numbers between our storefront and warehouse operations are always in sync,\u201d said Isabelle Courchesne, Director of Operations at JOELLE. \u201cPlus, we\u2019re able to receive additional inventory in real time to help us get more orders out the door, faster.\u201d<\/p>\n<p>The Descartes ecommerce WMS helped JOELLE triple its order output, scaling easily to manage rapid growth and peak season surges, while helping the retailer understand the performance of its warehouse (e.g., number of orders processed daily) and teams (e.g., picker productivity) to make data-driven operational decisions. JOELLE\u2019s returns process has also improved \u2013 Descartes partners with returns management system Loop Returns, which JOELLE also use in their tech stack, to improve the customer return process. Peoplevox is able to receive returned items into the warehouse, having been informed by an RMA generated by the customer in the Loop returns portal.<\/p>\n<p>JOELLE added Descartes ShipRush, a widely integrated multi-carrier shipping platform available, to its warehouse tech stack using the native integration between the two platforms. With advanced automation capabilities, a powerful business rule engine, and a strong set of rating, shipping and tracking APIs, the automated shipping solution helped the retailer ship three times more orders without hiring additional staff. JOELLE is also able to connect to its carriers of choice, using its own negotiated rates or rate discounts available through the platform, to offer customers the best shipping option depending on their delivery preferences.<\/p>\n<p>\u201cWhen orders are dispatched in Descartes Peoplevox, shipping labels are automatically generated in Descartes ShipRush\u2014a seamless process that cuts down on the overall time and resources required to process an order,\u201d said Courchesne. \u201cThe combined solution simplifies and optimizes our pick-pack-ship workflow, prioritizing time-sensitive orders while minimizing shipping costs by identifying an optimal combination of carrier and service level.\u201d<\/p>\n<p>She added, \u201cMost importantly, our customers are happy because they receive the right order, on schedule, and they can track order status from the click of the online order to the package landing on their doorstep.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u201dThe Results\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n<p><strong>Increased Productivity<\/strong><br>By equipping the warehouse team with barcode scanners to automate and accelerate the pick-pack-ship workflow, JOELLE tripled fulfillment volume using the same number of warehouse workers. Descartes\u2019 data-driven reporting capabilities help JOELLE optimize warehouse performance.<\/p>\n<p><strong>Tight Inventory Control<\/strong><br>Sales, dispatch, inventory, product and returns data pass seamlessly between Descartes Peoplevox and Shopify via API integration. With real-time inventory visibility, JOELLE can ensure stock available in the warehouse is represented accurately on the website to avoid overselling.<\/p>\n<p><strong>Transaction Accuracy<\/strong><br>Validating orders with barcode scanning dramatically reduces mispicks and eliminates costly errors. Shopify integration ensures warehouse inventory and stock reflected on JOELLE\u2019s web storefront are synchronized in real-time.<\/p>\n<p><strong>Optimized Customer Experience<\/strong><br>With the combined Descartes solution, JOELLE can deliver on the promise to customers to fulfill their order accurately and on time, creating a frictionless customer experience that builds brand loyalty and drives repeat sales.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201d1_3\u2033 module_class=\u201dlight-section\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_code _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<img src=\"https:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/color-logo_joellecollection.svg\" alt=\"color logo joellecollection\" class=\"logo-img\" loading=\"lazy\" decoding=\"async\">[\/et_pb_code][et_pb_code _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_code][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n<p><span style=\"color: #009ceb;\"><strong>Vertical<\/strong><\/span><br>Apparel &amp; Fashion<\/p>\n<p><span style=\"color: #009ceb;\"><strong>Software Integrated<\/strong><\/span><br>Shopify &amp; ShipRush<\/p>\n<p><span style=\"color: #009ceb;\"><strong>Region<\/strong><\/span><br>North America<\/p>\n<p><span style=\"color: #009ceb;\"><strong>Company Size<\/strong><\/span><br>SME<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How JOELLE Streamlined Ecommerce Fulfillment with ShipRush and Peoplevox<\/p>\n","protected":false},"featured_media":242552,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"success-story-category":[53],"class_list":["post-242551","success-story","type-success-story","status-publish","format-standard","has-post-thumbnail","hentry","success-story-category-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JOELLE Collection Success Story | Peoplevox WMS &amp; Growth<\/title>\n<meta name=\"description\" content=\"See how JOELLE tripled order volume with Peoplevox WMS &amp; ShipRush\u2014boosting inventory control, accuracy &amp; fulfillment speed without hiring extra staff.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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