{"id":242509,"date":"2025-09-17T12:22:20","date_gmt":"2025-09-17T12:22:20","guid":{"rendered":"https:\/\/www.peoplevox.com\/?post_type=success-story&p=242509"},"modified":"2025-10-07T13:42:10","modified_gmt":"2025-10-07T13:42:10","slug":"fishing-tackle-and-bait","status":"publish","type":"success-story","link":"https:\/\/www.peoplevox.com\/en-us\/success-story\/fishing-tackle-and-bait\/","title":{"rendered":"Fishing Tackle and Bait: 250% Growth Drives Warehouse Transformation"},"content":{"rendered":"

[et_pb_section fb_built=\u201d1\u2033 module_class=\u201dcpts-h1s-h2-text-button-image dark-gradient-section gradient-btt\u201d _builder_version=\u201d4.27.4\u2033 locked=\u201doff\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_row column_structure=\u201d1_2,1_2\u2033 make_equal=\u201don\u201d _builder_version=\u201d4.27.4\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_heading title=\u201dFishing Tackle and Bait\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n

250% growth drives massive warehouse transformation<\/p>\n

[\/et_pb_text][et_pb_button button_url=\u201d@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUxNCJ9fQ==@\u201d button_text=\u201dTalk to Us\u201d _builder_version=\u201d4.27.4\u2033 _dynamic_attributes=\u201dbutton_url\u201d _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_button][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/fishing-and-tackle.webp\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_row column_structure=\u201d2_3,1_3\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_column type=\u201d2_3\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_heading title=\u201d250% Sales Increase at Fishing Tackle & Bait Leads to Investment in WMS\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh2\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_heading title=\u201d Background\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n

David Burleigh bought the business that is now known as Fishing Tackle & Bait just over 10 years ago. In the very early days, it was a brick and mortar retail store with only a small handful of staff. With an eye to modernisation and bringing the business to a broader audience, David took his trade digital with a marketplace strategy on eBay and Amazon, followed by their first ecommerce site, built on Shopify<\/a>. They gained some impressive initial traction, expanding the team and implementing an all-in-one, multichannel system to manage stock, EPOS and shipping requirements.<\/p>\n

[\/et_pb_text][et_pb_heading title=\u201dEarly tech improvements\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n

Managing inventory across retail stores and ecommerce sites can be awkward without the right systems and processes. In the early days, Fishing Tackle & Bait fell foul of trying to pick inventory from the retail store itself. This lead to overselling, inaccurate stock levels, and disappointed customers who had their online order items pinched by an in-store customer! To counteract this and make admin across the retail operation more streamlined, they worked closely with our partner IRP Commerce<\/a> to develop some high-grade eBay and Amazon integrations that actually allowed them to consolidate all their orders into one platform. This laid the foundation for the next phase of growth.<\/p>\n

[\/et_pb_text][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/fishing-and-tackle-2.webp\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_image][et_pb_heading title=\u201dMassive order volume increase\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n

When COVID hit, Fishing Tackle & Bait saw an incredible sales spike of over 250%. Quite simply, the physical work they had to undertake, alongside some cumbersome and demanding manual processes, meant that their entire fulfilllment operation became overwhelmed. Their lack of scalability was exposed, and it was clear to David that further investments into technology, process, and know-how were needed. Leadership wanted to bring some form of automation into the business and deskill warehouse work. Going into a transformation of this nature, they believed that shipping 100s of orders same-day was a total impossibility, both practically and financially. However, with the massive uptick in sales came both increased customer demands and more cash flow, which was the perfect storm to catalyse the business into action.<\/p>\n

[\/et_pb_text][et_pb_heading title=\u201dRelying on industry expertise to solve the big issues\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n

David and the team contacted their now long-term solution partner IRP Commerce, which had previously integrated Peoplevox into another customer. They were kind enough to recommend our solution to Fishing Tackle & Bait as a \u201cbest-in-breed\u201d warehouse management system for ecommerce. Whilst mindful of keeping fixed overheads to a minimum, as a small but growing business, the discovery and evaluation process demonstrated that Peoplevox would be able to address the key problem areas for the warehouse and fulfilllment side of the operation:<\/p>\n

Total stock accuracy was needed between the warehouse, ecommerce website and marketplace channels, to avoid overselling.
Picking and packing processes had to be made much more efficient to handle the higher volume of orders per day.
For the busiest times of year, the warehouse tasks needed to be deskilled and easy to learn, allowing new or temporary staff members to start working productively straightaway.<\/p>\n

[\/et_pb_text][et_pb_heading title=\u201dImplementing Peoplevox and onboarding the team at Fishing Tackle & Bait\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n

Some preconceptions about buying a SaaS platform included being left to configure everything yourself with little support. Fortunately, that\u2019s not the Peoplevox way! We took Fishing Tackle & Bait through a comprehensive 12-week, fully remote onboarding, implementation, and training process. It ensured that everyone was confident the platform would work without stress from day one of go-live. David explained: \u201cWe were 100% comfortable with the system and how to use it by the time we were ready to go live. This has, without doubt, been the smoothest deployment of a system we have ever achieved as a company. Everyone involved at IRP, Peoplevox, and our staff pulled it off with dedication and resolve!<\/p>\n

[\/et_pb_text][et_pb_testimonial author=\u201dDavid Burleigh \u201d job_title=\u201dDirector\u201d company_name=\u201dFishing Tackle & Bait\u201d portrait_url=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/color-icon_fishingtackleandbait.svg\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d quote_icon=\u201doff\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n

The implementation process was amazingly focused and meticulous
with Krzysztof really becoming part of our team for the 12 weeks, fully understanding our business, the requirements, and our unique circumstances and challenges. This made me feel like we 100% made the best choice and Peoplevox 100% understood ecommerce fulfilllment.<\/p>\n

[\/et_pb_testimonial][et_pb_heading title=\u201dImplementing Peoplevox and onboarding the team at Fishing Tackle & Bait\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n

The business, we are delighted to report, has been \u2018blown away\u2019 by the efficiency it has managed to achieve. Before Peoplevox, Fishing Tackle & Bait considered hiring two additional staff to handle the number of orders. However, the new WMS has absorbed this pressure. Moreover, misspicks are almost entirely removed as a possibility from the operation, overselling is no longer an issue, and customer service queries have been reduced by more than 70% on average!<\/p>\n

But what was the most impressive thing the team found? They can now push back their cut-off time for next-day delivery, receiving and shipping orders the same day for the first time! It was something that the business had never previously considered possible. Now, with a far greater degree of organisation and control over their warehouse, Fishing Tackle & Bait can offer what is quickly becoming a standard expectation in online retail, allowing them to stay competitive and further delight customers.<\/p>\n

\u201cThis gives me confidence that we can grow further as a company with the right systems and processes in place, ones that can be scaled at the drop of a hat when required.\u201d<\/p>\n

[\/et_pb_text][et_pb_heading title=\u201d Customer reviews take positive uplift\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n

David admitted that in the past, before Peoplevox, Fishing Tackle & Bait had struggled to deliver to their customers on a consistent basis, and that the logistics side of the business was letting them down. However, the reviews that are coming in since installing the WMS are incredibly positive about exactly that, the logisitics-powered customer experience.<\/p>\n

[\/et_pb_text][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/fishing-and-tackle-3.webp\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_image][et_pb_testimonial author=\u201dDavid Burleigh \u201d job_title=\u201dDirector\u201d company_name=\u201dFishing Tackle & Bait\u201d portrait_url=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/color-icon_fishingtackleandbait.svg\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d quote_icon=\u201doff\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n

We can be proud of our logistics operation for the first time, taking control of our customers\u2019 delivery experiences. This wouldn\u2019t have been possible without Peoplevox. We\u2019re excited for the future of our business in the fast paced ecommerce world<\/p>\n

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=\u201d1_3\u2033 module_class=\u201dlight-section\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_code _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]\"color[\/et_pb_code][et_pb_code _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_code][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<\/p>\n

Vertical<\/strong><\/span>
Hobbies & Lifestyle<\/p>\n

Software Integrated<\/strong><\/span>
IRP Commerce, Shipster<\/p>\n

Region<\/strong><\/span>
UK<\/p>\n

Company Size<\/strong><\/span>
Scale Up<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Implementing Peoplevox and onboarding the team at Fishing Tackle & Bait<\/p>\n","protected":false},"featured_media":242513,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"success-story-category":[53],"class_list":["post-242509","success-story","type-success-story","status-publish","format-standard","has-post-thumbnail","hentry","success-story-category-success-stories"],"acf":[],"yoast_head":"\nFishing Tackle & Bait Success Story | Peoplevox WMS<\/title>\n<meta name=\"description\" content=\"See how Fishing Tackle & Bait grew +250% in sales and eliminated overselling with Peoplevox WMS\u2014speeding fulfillment, reducing errors & scaling effortlessly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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