This business model presents 3 challenges:<\/p>\n
- \n
- Listing on as many channels as possible to attain maximum market-reach<\/li>\n
- Buying the right quantities of each product and size<\/li>\n
- Ensuring inventory is razor-sharp across those channels and fulfilllment can keep up<\/li>\n<\/ol>\n
[\/et_pb_text][et_pb_heading title=\u201dGetting started
\n\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\nIn the early stages, BraForMe managed the front-end listing side of their business with trusted partner ChannelAdvisor. The back-office? A heap of boxes in their front room. Classic start-up stuff that we love to see and works a treat to get things off the ground. Their version of \u2018inventory management\u2019 was taking a pen to a box, removing the item purchased by the customer, and scribbling on the piece of paper attached to the box the new \u2018count\u2019 of that item.<\/p>\n
At just 100 orders a day, this was creating 8 hours of manual work for Jackson; printing off labels one by one, cutting them to size, finding the right items, and so on, with no way of automatically keeping inventory levels in sync across the various sales channels.<\/p>\n
In fact, it was before their official Go-Live that BraForMe first experienced the \u2018Peoplevox effect\u2019! Upon creating all their locations, scanning the products into the system and doing their first digital stock take, the team discovered they had 10-20% more stock than they were expecting. Talk about quick wins \u2013 they could list this stock immediately for sale.<\/p>\n
Once up and running, the immediate productivity gains of scan-driven picking and packing were felt across the operation. Before it took the team all day to process 100 orders, but within the first week using Peoplevox that effort became more than manageable for just one operator.<\/p>\n
[\/et_pb_text][et_pb_heading title=\u201dVital stats\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n
- \n
- 4 full-time warehouse employees<\/li>\n
- 60 picks per hour minimum \u2013 capability for this to flex to 180 when required<\/li>\n
- 200-600 items per pick run in multi-item batch picks<\/li>\n
- Receipt of goods \u2013> available online = 5-10 mins<\/li>\n
- Next day delivery cut-off = 20 minutes before courier arrives<\/li>\n<\/ul>\n
[\/et_pb_text][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/bra-for-me-warehouse-images.webp\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n
Pictures from the first packing station (left) and Jackson surveying their second space, unfortunately aware that 20% of stock was unnaccounted for (above)!<\/p>\n
[\/et_pb_text][et_pb_heading title=\u201dContinued growth and scale\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n
Over the first 12-month period, the business saw a growth of between 20 \u2013 70% month over month, and order volumes steadily increased. Wishing to maintain a lean operation, BraForMe used the data from Peoplevox to understand exactly how many users it needed to hit the fulfilllment targets each month, adding new pack benches and users when appropriate.<\/p>\n
Fast-forward to the present day. BraForMe has between 3 and 4 thousand locations in a 1,700sq ft warehouse, with racking installed, bulk locations, and a large pick face. It\u2019s divided into different types of products (hanging, boxed, padded, etc.) to ensure things aren\u2019t crushed. The team is lean, with only four full-time operatives picking and packing orders, but that doesn\u2019t mean it\u2019s not mighty. The company still turns over half a million pounds monthly out of this operation!<\/p>\n
[\/et_pb_text][et_pb_testimonial author=\u201dJackson Burton \u201d job_title=\u201dDirector\u201d company_name=\u201dBraForMe\u201d portrait_url=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/color-icon_braforme.svg\u201d quote_icon=\u201doff\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d]<\/p>\n
As a small business that needs a tight handle on cashflow,
one of the best things about Peoplevox is the way it allows us to scale as needed, one user at a time. We compare the information from the system and our revenue numbers to identify when the right time is to add more resource, be that a new printer, scanner or full-time member of staff.<\/p>\n[\/et_pb_testimonial][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/bra-for-me-warehouse.webp\u201d title_text=\u201dbra-for-me-warehouse\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_heading title=\u201dUnbeatable service levels on marketplaces\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n
As a reseller, with the majority of their sales coming on marketplaces such as Amazon, it\u2019s not just the end customers BraForMe needs to keep happy. The marketplaces themselves have strict guidelines for time-to-fulfill, shipment tracking and other performance metrics. This means that if the warehouse isn\u2019t performing, marketplaces will actually ban you from selling on them, and close your account, leading to an instant loss of sales potential and market reach.<\/p>\n
However, thanks to the speed and accuracy of their Peoplevox-powered fulfilllment operation, BraForMe actually surpasses even the most exacting requirements from marketplaces.<\/p>\n
[\/et_pb_text][et_pb_testimonial author=\u201dJackson Burton \u201d job_title=\u201dDirector\u201d company_name=\u201dBraForMe\u201d portrait_url=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/color-icon_braforme.svg\u201d quote_icon=\u201doff\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d]<\/p>\n
We managed to impress Amazon with how fast we deliver orders.
By getting things shipped ahead of the expected time, we find our products are getting featured more often in the Buy Box, which helps sales massively. Amazon actually reached out to us unprompted and invited us to move onto their Automated Shipping service, meaning the timelines for delivery listed against our products are much shorter, again, increasing conversion!<\/p>\n[\/et_pb_testimonial][et_pb_heading title=\u201dLearning as they grow\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n
With a background in finance, Jackson Burton is always looking for ways to optimise the business with data and analytics. The reporting capabilities of Peoplevox help him do this in two major ways. Making decisions based on facts \u2013 not feelings \u2013 is a sure-fire way to scale up without risk and maintain that lean operating model the owners have championed throughout the past two years.<\/p>\n
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