{"id":15078,"date":"2020-01-15T10:51:20","date_gmt":"2020-01-15T10:51:20","guid":{"rendered":"https:\/\/peoplevoxprod.wpengine.com\/blog\/shiprush-news\/how-d2c-brands-can-separate-themselves-from-the-crowd\/"},"modified":"2025-10-07T14:09:38","modified_gmt":"2025-10-07T14:09:38","slug":"how-d2c-brands-can-separate-themselves-from-the-crowd","status":"publish","type":"post","link":"https:\/\/www.peoplevox.com\/en-us\/blog\/how-d2c-brands-can-separate-themselves-from-the-crowd\/","title":{"rendered":"How D2C brands can separate themselves from the crowd"},"content":{"rendered":"\n[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d4.16\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_row _builder_version=\u201d4.16\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d custom_padding=\u201d0px|||||\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.16\u2033 custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_text _builder_version=\u201d4.19.4\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d]<h2>The huge mistake \u201cold school retailers\u201d are making that modern, direct-to-consumer (D2C) brands can avoid.<\/h2>\n<p><!--more--><\/p>\n<p><em>Stock availability issue at major retailer highlights once again how ecommerce fulfillment is a non-negotiable priority for any modern brand seeking to maintain and grow its customer following. <\/em><\/p>\n<p>Over the Christmas period, high street \u2018big name\u2019 Joules announced their sales were below expectations, after trading was impacted by an internally generated stock availability issue.<\/p>\n<p>Despite having as much as 8% increased traffic to their site, the fashion retailer suffered a drop in their conversion rate as products were either listed as \u201cout of stock\u201d, or ordered but then subsequently cancelled as the fulfillment team realised they could not deliver those orders as expected.<\/p>\n<p>The CEO of Joules has acknowledged this as a failure to provide satisfaction to customers, and has \u201ctaken steps to prevent its recurrence\u201d, in the form of outsourcing logistics to a 3rd Party Logistics provider (3PL).<\/p>\n<p>Those steps reflect a common journey many traditional retailers follow when attempting to launch and grow an ecommerce arm. Do any of these journeys sound familiar to you?<\/p>\n<p><strong>Terrible Ecommerce Journey 1 \u2013 Making Do<\/strong><\/p>\n<ul>\n<li>Decide to start selling online<\/li>\n<li>Attempt to use existing retail distribution warehouse software for ecommerce orders<\/li>\n<li>Realise bulk distribution and retail logistics are entirely different requirements from ecommerce specific order profiles<\/li>\n<li>Suffer inaccuracy, lack of speed, errors, and ultimately let down customers<\/li>\n<\/ul>\n<ul>\n<li>Have a major crisis and suffer genuine wider business impact<\/li>\n<li>Panic, buy an expensive 3PL service, and lose control altogether<\/li>\n<\/ul>\n<p><strong>\u00a0Terrible Ecommerce Journey 2: All-In-One<\/strong><\/p>\n<ul>\n<li>Decide to start selling online<\/li>\n<li>Implement a simplistic, all-in-one software for online order management<\/li>\n<\/ul>\n<ul>\n<li>Find out all too quickly this system can\u2019t scale up or handle the demands and volume that come with growth<\/li>\n<\/ul>\n<ul>\n<li>Have a major crisis and suffer genuine wider business impact<\/li>\n<li>Panic, buy an expensive 3PL service, and lose control altogether<\/li>\n<\/ul>\n<p><strong>\u00a0Terrible Ecommerce Journey 3: The ERP Dinosaur<\/strong><\/p>\n<ul>\n<li>Decide to start selling online<\/li>\n<li>Attempt to roll ecommerce warehouse management into an existing legacy ERP<\/li>\n<\/ul>\n<ul>\n<li>Discover the clunky, traditional system is neither fast enough nor specifically crafted to deliver a reliable, satisfactory experience to the ecommerce customer<\/li>\n<li>Have a major crisis and suffer genuine wider business impact<\/li>\n<li>Panic, buy an expensive 3PL service, and lose control altogether<\/li>\n<\/ul>\n<ul><\/ul>\n<p>However, it\u2019s not all doom and gloom. There is another way, particularly for online-first, forward thinking brands, as the likes of Gymshark, Showpo, Princess Polly and Meshki have found out.<\/p>\n<ul>\n<li>Start with ecommerce, with the potential for massive, loyal followings and unbeatable customer data insights<\/li>\n<li>Pre-position for scaling up and handling huge volume of orders by investing at an early stage in an ecommerce specific Warehouse Management System<\/li>\n<li>Allow for future growth through Strategic Retail Partners (SRPs), Pop-Ups, Brand Activations<\/li>\n<li>Enjoy the rapid pace at which orders can be dispatched, the simplicity of a mobile app with clean displays and seamless workflows that new staff or temps can be using in minutes, the specificity and configurability of a system that works for you and your order profiles<\/li>\n<li>Keep your stock live, accurate and in sync with your website with mobile lead, event driven updating<\/li>\n<li>Handle returns without fuss and widen daily selling windows<\/li>\n<li>Harness the power of delivering remarkable customer experiences and grow, better.<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>The huge mistake \u201cold school retailers\u201d are making that modern, direct-to-consumer (D2C) brands can avoid. Stock availability issue at major retailer highlights once again how ecommerce fulfillment is a non-negotiable priority for any modern brand seeking to maintain and grow its customer following. Over the Christmas period, high street \u2018big name\u2019 Joules announced their sales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<strong>The huge mistake \u201cold school retailers\u201d are making that modern, direct-to-consumer (D2C) brands can avoid.<\/strong>\n\n<!--more-->\n\n<em>\nStock availability issue at major retailer highlights once again how e-commerce fulfilment is a non-negotiable priority for any modern brand seeking to maintain and grow its customer following. <\/em>\n\n<em>For more on the leading WMS built for e-commerce and the modern brand, <a href=\"\/wms-buyers-guide-introduction\" rel=\"noopener\" target=\"_blank\">download our Buyers' Guide.<\/a><\/em>\n\n&nbsp;\n\nOver the Christmas period, high street \u2018big name\u2019 Joules announced their sales were below expectations, after trading was impacted by an internally generated stock availability issue.\n\n&nbsp;\n\nDespite having as much as 8% increased traffic to their site, the fashion retailer suffered a drop in their conversion rate as products were either listed as \u201cout of stock\", or ordered but then subsequently cancelled as the fulfilment team realised they could not deliver those orders as expected.\n\n&nbsp;\n\nThe CEO of Joules has acknowledged this as a failure to provide satisfaction to customers, and has \u201ctaken steps to prevent its recurrence\u201d, in the form of outsourcing logistics to a 3rd Party Logistics provider (3PL).\n\n&nbsp;\n\nThose steps, to us, conclude the journey so many traditional retailers have followed in recent history when attempting to launch and grow an e-commerce arm:\n\n&nbsp;\n<ul>\n \t<li>Decide to start selling online<\/li>\n \t<li>EITHER: Attempt to use their existing retail distribution warehouse software for e-commerce orders<\/li>\n \t<li>Realise bulk distribution and retail logistics are entirely different requirements from e-commerce specific order profiles<\/li>\n \t<li>Suffer inaccuracy, lack of speed, errors and ultimately let down customers<\/li>\n \t<li>OR: Implement a simplistic, all-in-one software for online order management<\/li>\n \t<li>Find out all too quickly this system can\u2019t scale up or handle the demands and volume that comes with growth<\/li>\n \t<li>OR: Attempt to roll e-commerce warehouse management into an existing legacy ERP<\/li>\n \t<li>Discover the clunky, traditional system is neither fast enough nor specifically crafted to deliver a reliable, satisfactory experience to the end customer<\/li>\n \t<li>THEN: Have a major crisis and suffer genuine wider business impact<\/li>\n \t<li>Panic buy an expensive 3PL service and lose control all together<\/li>\n<\/ul>\n&nbsp;\n\nHowever, it\u2019s not all doom and gloom. There is another way, particularly for online-first, forward thinking brands, as the likes of Gymshark, Showpo, Princess Polly and Meshki have found out.\n\n&nbsp;\n<ul>\n \t<li>Start with e-commerce, with the potential for massive, loyal followings and unbeatable customer data insights<\/li>\n \t<li>Pre-position for scaling up and handling huge volume of orders by investing at an early stage in an e-commerce specific Warehouse Management System<\/li>\n \t<li>Allow for future growth through Strategic Retail Partners (SRPs), Pop-Ups, Brand Activations<\/li>\n \t<li>Enjoy the rapid pace at which orders can be despatched, the simplicity of a mobile app with clean displays and seamless workflows that new staff or temps can be using in minutes, the specificity and configurability of a system that works for you and your order profiles<\/li>\n \t<li>Keep your stock live, accurate and in sync with your website with mobile lead, event driven updating<\/li>\n \t<li>Handle returns without fuss and widen daily selling windows<\/li>\n \t<li>Harness the power of delivering remarkable customer experiences and grow, better.<\/li>\n<\/ul>\n&nbsp;\n\nFor more on the leading WMS built for e-commerce and the modern brand, <a href=\"\/wms-buyers-guide-introduction\" rel=\"noopener\" target=\"_blank\">download our Buyers' Guide.<\/a>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-15078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How D2C Brands Stand Out from the Crowd | Peoplevox<\/title>\n<meta name=\"description\" content=\"With an increasingly crowded marketplace and more and more traditional retailers moving online, how can D2C brands stand out? 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