{"id":15076,"date":"2020-01-23T10:53:05","date_gmt":"2020-01-23T10:53:05","guid":{"rendered":"https:\/\/peoplevoxprod.wpengine.com\/blog\/shiprush-news\/modern-retailers-are-building-real-communities-around-their-brand\/"},"modified":"2025-10-07T14:09:08","modified_gmt":"2025-10-07T14:09:08","slug":"modern-retailers-are-building-real-communities-around-their-brand","status":"publish","type":"post","link":"https:\/\/www.peoplevox.com\/en-us\/blog\/modern-retailers-are-building-real-communities-around-their-brand\/","title":{"rendered":"Modern retailers are building real communities around their brand"},"content":{"rendered":"\n[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d4.16\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_row _builder_version=\u201d4.16\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.16\u2033 custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_text _builder_version=\u201d4.19.4\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d hover_enabled=\u201d0\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d sticky_enabled=\u201d0\u2033]As the direct to consumer movement rolls on with ever-increasing momentum, a few clear brand engagement strategies and successful trends are emerging.\n\nIt\u2019s often been said that ecommerce has connected us to the entire world transactionally, but perhaps not so much socially, leaving an unfulfillled need for us human \u201csocial\u201d creatures. It\u2019s this specific void that the most engaged and popular emerging brands seem to have targeted.\n\nBy treating their customers as a community and allowing them to engage with their brand in both the digital and real-world spheres, the outstanding D2C brands of the 20s are tapping into a generational longing for connectivity and somewhere for their thoughts and feelings to matter. The magic is in coupling the accessibility and efficiency of online shopping with the tangible, memorable effect of real-world experience.\n

Strategic Retail Partners<\/h2>\n\nThe days of trying to wholesale your gear to anyone that will stock it, either in-store or online, are long gone. The wider you cast your net, the more diluted your true brand identity becomes. As thoughtfully curated, less widely-available companies grow in status and appeal, those brands available everywhere become homogenised and boring. You also lose out on all-important first-party customer data.\n\n\nNow is the time to cherry-pick your channels and major wholesale retail partnerships. Exclusivity is appealing, as is the potential for entering new markets by pairing up with a major player in a fresh geography for your brand. Getting this right can allow you to tap into your perfect fit customers and grow a wider community around your brand through positive association.\n

Marketplaces<\/h2>\nWith the ridiculous traffic and service provided by Amazon, alongside eBay and other online marketplaces, modern brands would be foolish not to explore these types of potential revenue-generating streams. Particularly early on in the growth journey, the visibility awarded to high-performing products is unparalleled.\n\nFor a slightly more cultured approach, sites such as the ASOS marketplace<\/a>, Lyst <\/a>and Depop<\/a> have longstanding appeal, stronger brand recognition and more tailored marketing. Being prominent on these sites provide a greater level in trust in your brand, as well as the ability for consumers to price compare and differentiate between similar labels. The pressure is on to stand out.\n\n

Instagram<\/h2>\n\n\u201cShop our Instagram\u201d is now on almost every fashion site, and \u201cShop Now\u201d is on almost every fashion site\u2019s Instagram page. In terms of harnessing the engaged consumer base on social media, this must be one of the most profitable innovations. It has allowed the \u201csocial\u201d activity of scrolling your feed to become a commercial opportunity for the retailers, and moreover a transition to the physical for the consumer, who anticipates receiving their items and trying them on before their upcoming event \/ party \/ meeting.\n

Pop-ups<\/h2>\n\nIn terms of blending the digital and real-worlds, a successful Pop-up is an ultimate goal. Most ecommerce first brands will never previously have been sold in stores, and certainly not had their own brick-and-mortar shop. However, through the physicalisation of their digital world, even just for one day, they can access and engage online followers in a very real, very tangible way, and dramatically heighten the community vibes.\n\nSomeone once said a Pop-Up should \u201cfeel like walking into that brand\u2019s Instagram page\u201d. Seeing the products, trying them on, and then being able to order \u201conline\u201d for home delivery is an exceptional way for brands to win new local customers and then take them from real-world to online, whilst moreover catering to longer-term fans who are now both digital followers and real-world advocates for the brand.\n\nNext, it\u2019s worth exploring how on earth you\u2019re supposed to keep up with these trends, and adjust your supply chain to be able to profit from them sustainably. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

As the direct to consumer movement rolls on with ever-increasing momentum, a few clear brand engagement strategies and successful trends are emerging. It\u2019s often been said that ecommerce has connected us to the entire world transactionally, but perhaps not so much socially, leaving an unfulfillled need for us human \u201csocial\u201d creatures. It\u2019s this specific void […]<\/p>\n","protected":false},"author":1,"featured_media":243307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"As the direct to consumer movement rolls on with ever-increasing momentum, a few clear brand engagement strategies and successful trends are emerging. \n\n\n\n \n\nIt\u2019s often been said that e-commerce has connected us to the entire world transactionally, but perhaps not so much socially, leaving an unfulfilled need for us human \u201csocial\u201d creatures. It\u2019s this specific void that the most engaged and popular emerging brands seem to have targeted.\n\n \n\nBy treating their customers as a community and allowing them to engage with their brand in both the digital and real-world spheres, the outstanding D2C brands of the 20s are tapping into a generational longing for connectivity and somewhere for their thoughts and feelings to matter. The magic is in coupling the accessibility and efficiency of online shopping with the tangible, memorable effect of real-world experience.\n

Strategic Retail Partners<\/h3>\n \n\nThe days of trying to wholesale your gear to anyone that will stock it, either in-store or online, are long gone. The wider you cast your net, the more diluted your true brand identity becomes. As thoughtfully curated, less widely-available companies grow in status and appeal, those brands available everywhere become homogenised and boring. You also lose out on all-important first-party customer data.\n\n \n\nNow is the time to cherry-pick your channels and major wholesale retail partnerships. Exclusivity is appealing, as is the potential for entering new markets by pairing up with a major player in a fresh geography for your brand. Getting this right can allow you to tap into your perfect fit customers and grow a wider community around your brand through positive association. \n

Marketplaces<\/h3>\nWith the ridiculous traffic and service provided by Amazon, alongside eBay and other online marketplaces, modern brands would be foolish not to explore these types of potential revenue-generating streams. Particularly early on in the growth journey, the visibility awarded to high-performing products is unparalleled. \n\n \n\nFor a slightly more cultured approach, sites such as the ASOS marketplace<\/a>, Lyst <\/a>and Depop<\/a> have longstanding appeal, stronger brand recognition and more tailored marketing. Being prominent on these sites provide a greater level in trust in your brand, as well as the ability for consumers to price compare and differentiate between similar labels. The pressure is on to stand out.\n\n \n

Instagram<\/h3>\n \n\n\u201cShop our Instagram\u201d is now on almost every fashion site, and \u201cShop Now\u201d is on almost every fashion site\u2019s Instagram page. In terms of harnessing the engaged consumer base on social media, this must be one of the most profitable innovations. It has allowed the \u201csocial\u201d activity of scrolling your feed to become a commercial opportunity for the retailers, and moreover a transition to the physical for the consumer, who anticipates receiving their items and trying them on before their upcoming event \/ party \/ meeting. \n

Pop-ups<\/h3>\n \n\nIn terms of blending the digital and real-worlds, a successful Pop-up is an ultimate goal. Most e-commerce first brands will never previously have been sold in stores, and certainly not had their own brick-and-mortar shop. However, through the physicalisation of their digital world, even just for one day, they can access and engage online followers in a very real, very tangible way, and dramatically heighten the community vibes. \n\n \n\nSomeone once said a Pop-Up should \u201cfeel like walking into that brand\u2019s Instagram page\u201d. Seeing the products, trying them on, and then being able to order \u201conline\u201d for home delivery is an exceptional way for brands to win new local customers and then take them from real-world to online, whilst moreover catering to longer-term fans who are now both digital followers and real-world advocates for the brand.\n\n \n\nNext, it's worth exploring how on earth you're supposed to keep up with these trends, and adjust your supply chain to be able to profit from them sustainably. A great starting place is the WMS Buyers' Guide, linked here for downloading.<\/a>\n\nChat to the author of this piece<\/a>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-15076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nThe Benefits of Brand Building with Communities | Peoplevox<\/title>\n<meta name=\"description\" content=\"There are many benefits of brand building and in this article we look at ways to utilise community and partnerships to leverage these - read more here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.peoplevox.com\/en-us\/blog\/modern-retailers-are-building-real-communities-around-their-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Benefits of Brand Building with Communities | Peoplevox\" \/>\n<meta property=\"og:description\" content=\"There are many benefits of brand building and in this article we look at ways to utilise community and partnerships to leverage these - 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