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Speaking to the founders and operational leaders of ecommerce businesses is an eye-opening experience. From a \u2018technology vendor-side\u2019 perspective, it can often be hard to see beyond \u2018users\u2019, \u2018dispatch numbers\u2019 and \u2018items picked\u2019 as the only means to characterise the businesses with whom we work.<\/p>\n
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However, through the 10x Club, and by inducting these figures into our Hall of Fame, our lens has become far more wide-angle, allowing us to see into the real day to day of some of these fast growth brands. The personalities, working methodologies and leadership styles that shape these operations come to the fore, and become a vehicle for valuable experiences that the upcoming generation can learn from, especially for things like how to manage a warehouse.<\/p>\n
These learnings are particularly apparent in a session we held with Etienne Espenner, the Co-Founder and Managing Director of PURELEI. PURELEI is a shining star in the European Shopify skyline, selling Hawaiian inspired jewellery to a highly engaged community of loyal followers through their store and on Instagram.<\/p>\n
In 2018, Etienne started with a team of 5-10 people, mainly friends and family. Fast forward 2 years, he has over 100 staff working full time. Here\u2019s his take on leading them through pressurised situations and uncertain times.<\/p>\n
Shorthand: how to manage a warehouse? It\u2019s ALL about communication and focus.<\/p>\n