{"id":15044,"date":"2021-03-02T11:43:00","date_gmt":"2021-03-02T11:43:00","guid":{"rendered":"https:\/\/peoplevoxprod.wpengine.com\/blog\/shiprush-news\/how-should-dtc-brands-engage-with-their-customers\/"},"modified":"2026-03-17T07:49:30","modified_gmt":"2026-03-17T07:49:30","slug":"how-should-dtc-brands-engage-with-their-customers","status":"publish","type":"post","link":"https:\/\/www.peoplevox.com\/en-us\/blog\/how-should-dtc-brands-engage-with-their-customers\/","title":{"rendered":"How Should DTC Brands Engage with Their Customers?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201d1\u2033 admin_label=\u201dsection\u201d _builder_version=\u201d4.16\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_row admin_label=\u201drow\u201d _builder_version=\u201d4.16\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.16\u2033 custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_heading title=\u201dKey takeaways\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d title_level=\u201dh2\u2033 hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n<ul>\n<li data-start=\"2\" data-end=\"119\">SMS marketing gives direct-to-consumer (DTC) brands a direct, high-engagement channel to reach customers where they are most active.<\/li>\n<li data-start=\"122\" data-end=\"233\">Combining SMS with other channels like email delivers stronger results than relying on one channel alone.<\/li>\n<li data-start=\"236\" data-end=\"346\">Building and nurturing owned contact lists creates more stable, long-term revenue than paid acquisition.<\/li>\n<li data-start=\"349\" data-end=\"460\">Relevant, personalised content is the key to turning SMS into a powerful tool for engagement and retention.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_divider _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033][\/et_pb_divider][et_pb_text _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n<p>A modern day hero of SMS marketing for DTC, Arri Bagah, gives us the rundown on how to connect with customers the right way over text. He\u2019s the CEO and Founder of<span>\u00a0<\/span><a href=\"https:\/\/www.conversmart.com\/\" rel=\"noopener\">Conversmart<\/a>, and he also wrote the official<span>\u00a0<\/span><a href=\"https:\/\/www.shopifycompass.com\/learn\/sms-marketing-course-learn-text-message-marketing-campaign-strategies\" rel=\"noopener\">Shopify guide to text-based marketing<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u201d5 tips for DTC brands to connect with customers\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d title_level=\u201dh2\u2033 hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n<p>Here are Bagah\u2019s top five tips on how to use SMS marketing to engage with new and existing customers and generate revenue.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u201d1. Be where your consumers are\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d title_level=\u201dh3\u2033 hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n<p><span>Once upon a time that was on the busiest roads. Now, it\u2019s on phones, in messaging apps. You have to be able to reach them where they are naturally giving their attention.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u201d2. Performance on email has dropped\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d title_level=\u201dh3\u2033 hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n<p><span>It does still work, and you don\u2019t have to replace one channel with another. However, it pays to be aware that the effectiveness of various touchpoints are in constant flux. Right now text is getting 90%+ open rate while emails are becoming more and more \u2018avoidable\u2019. On test, email alone performed worst, better was text alone, best was an integrated combination.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u201d3. Owned lists top paid spend long term\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d title_level=\u201dh3\u2033 hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n<p><span>Bagah sights algorithm changes, legal battles over data privacy with tech giants like Meta and Apple, and growing pay-per-click (PPC) costs as three clear reasons why \u2018owned\u2019 lists for email and text will benefit genuine audience building and revenue generation in the long term, while spending on ads and social is becoming more of an unpredictable minefield.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u201d4. Content really is king\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d title_level=\u201dh3\u2033 hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n<p><span>Lots of brands are venturing into SMS marketing, but the ones who are cashing in are the ones with the most relevant content. This isn\u2019t about mass marketing and corporate \u2018faceless\u2019 messaging, this is about forming human connections with exclusive content, content that people actually want to read, watch, enjoy, share, all the while keeping it lowkey and fun.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u201d5. Not just for \u2018sales\u2019\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d title_level=\u201dh3\u2033 hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n<p><span>The entire customer lifecycle can be made more cohesive with a sharp SMS messaging strategy, including relieving pressures on your support team. Order confirmation messages, requests for reviews, even options to edit your subscription or order details. SMS can influence revenue with existing customers through nurturing and developing the relationship after it has been initially formed through first purchase.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u201dCheck out the full interview\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d title_level=\u201dh2\u2033 hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033][\/et_pb_heading][et_pb_video src=\u201dhttps:\/\/youtu.be\/KSJzGFQGnqE\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033][\/et_pb_video][et_pb_text _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:8e7ec51a-52b2-4d0e-84b3-c12fedd6bd4d-3\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div data-message-author-role=\"assistant\" data-message-id=\"11005a7f-332a-410b-8667-5f60fc84d78b\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\">\n<p data-start=\"27\" data-end=\"167\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"27\" data-end=\"167\" data-is-last-node=\"\">Turn better customer conversations into better fulfilment. See how <a href=\"https:\/\/www.peoplevox.com\/\">Descartes Peoplevox\u2122<\/a> helps you deliver faster, more accurate orders.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<p>[\/et_pb_text][et_pb_button button_text=\u201dTalk to us\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d button_url=\u201dhttps:\/\/www.peoplevox.com\/request-demo\/\u201d url_new_window=\u201don\u201d button_alignment=\u201dcenter\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033 custom_margin=\u201d20px||20px||false|false\u201d][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u201dFAQs Section\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d custom_margin=\u201d||||false|false\u201d custom_padding=\u201d||||false|false\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_divider _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_divider][et_pb_heading title=\u201dDTC SMS marketing FAQs\u201d admin_label=\u201dHeading \u2013 FAQs\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh2\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_heading][et_pb_accordion open_toggle_text_color=\u201d#134169\u2033 admin_label=\u201dFAQ Accordion\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d toggle_text_color=\u201d#0055AA\u201d toggle_level=\u201dh3\u2033 hover_enabled=\u201d0\u2033 locked=\u201doff\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d sticky_enabled=\u201d0\u2033][et_pb_accordion_item title=\u201dHow often should DTC brands send SMS messages to customers?\u201d open=\u201doff\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d hover_enabled=\u201d0\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d sticky_enabled=\u201d0\u2033]<\/p>\n<p data-start=\"168\" data-end=\"395\">DTC brands should focus on quality over quantity. Sending one to four messages per week is typical, but it depends on your audience and content value. Too many messages can lead to opt-outs, while too few can reduce engagement.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=\u201dWhat types of messages perform best in SMS marketing?\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d hover_enabled=\u201d0\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d open=\u201doff\u201d sticky_enabled=\u201d0\u2033]<\/p>\n<p data-start=\"465\" data-end=\"702\">Messages that feel personal and time-sensitive tend to perform best. This includes early access offers, restock alerts, and personalized recommendations. Short, clear messages with a strong call to action usually drive higher engagement.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=\u201dHow can DTC brands stay compliant with SMS marketing regulations?\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d hover_enabled=\u201d0\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d open=\u201doff\u201d sticky_enabled=\u201d0\u2033]<\/p>\n<p data-start=\"784\" data-end=\"1020\">Brands must obtain clear customer consent before sending messages. They should also provide easy opt-out options and follow regulations like TCPA and GDPR. Using a compliant SMS platform helps manage these requirements and reduces risk.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=\u201dHow do you measure the success of an SMS marketing strategy?\u201d _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033 open=\u201don\u201d]<\/p>\n<div class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div data-message-author-role=\"assistant\" data-message-id=\"360b49e6-1c08-42eb-9172-d317b74f0e6f\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\">\n<p data-start=\"1097\" data-end=\"1300\" data-is-last-node=\"\" data-is-only-node=\"\">Key metrics include click-through rate, conversion rate, unsubscribe rate, and revenue per message. Tracking these metrics over time helps identify what resonates with your audience and where to improve.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][et_pb_code _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d theme_builder_area=\u201dpost_content\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->  \"@type\": \"FAQPage\",<!-- [et_pb_line_break_holder] -->  \"mainEntity\": [<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->      \"name\": \"How often should DTC brands send SMS messages to customers?\",<!-- [et_pb_line_break_holder] -->      \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->        \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->        \"text\": \"DTC brands should focus on quality over quantity. 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Tracking these metrics over time helps identify what resonates with your audience and where to improve.\"<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  ]<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost DTC customer engagement with SMS marketing. Learn five proven tips to connect, build loyalty, and drive more revenue.<\/p>\n","protected":false},"author":1,"featured_media":243285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"A modern day hero of SMS marketing for DTC, Arri Bagah, gives us the rundown on how to connect with customers the RIGHT way over text. He\u2019s the CEO and Founder of <a href=\"https:\/\/www.conversmart.com\/\" rel=\"noopener\">Conversmart<\/a>, and he also wrote the official <a href=\"https:\/\/www.shopifycompass.com\/learn\/sms-marketing-course-learn-text-message-marketing-campaign-strategies\" rel=\"noopener\">Shopify guide to text-based marketing<\/a>. Here are top 5 tips from him on how to use SMS marketing to engage with new and existing customers and generate revenue.\n\n<!--more-->\n\n&nbsp;\n<ol>\n \t<li aria-level=\"1\"><strong>Be where your consumers are.<\/strong> Once upon a time that was on the busiest roads. Now, it\u2019s on phones, in messaging apps. You have to be able to reach them where they are naturally giving their attention.<\/li>\n \t<li aria-level=\"1\"><strong>Performance on email has dropped.<\/strong> It does still work, and you don\u2019t have to replace one channel with another. But it pays to be aware that the effectiveness of various touchpoints are in constant flux - right now text is getting 90%+ open rate whilst emails are becoming more and more \u2018avoidable\u2019. On test, email alone performed worst, better was text alone, best was an integrated combination.<\/li>\n \t<li aria-level=\"1\"><strong>Owned lists top paid spend long term.<\/strong> Arri sights algorithm changes, legal battles over data privacy with tech giants like Facebook and Apple, and growing PPC costs as three clear reasons why \u2018owned\u2019 lists for email and text will benefit genuine audience building and revenue generation in the long term, while spending on ads and social is becoming more of an unpredictable minefield.<\/li>\n \t<li aria-level=\"1\"><strong>Content really is king.<\/strong> Lots of brands are venturing into SMS marketing, but the ones who are cashing in are the ones with the best, more relevant content. This isn\u2019t about mass marketing and corporate \u2018faceless\u2019 messaging, this is about forming human connections with exclusive content, content that people actually want to read\/watch\/enjoy\/share, all the while keeping it lowkey and fun.<\/li>\n \t<li aria-level=\"1\"><strong>Not just for \u2018sales\u2019.<\/strong> The entire customer lifecycle can be made more cohesive with a sharp SMS messaging strategy, including relieving pressures on your support team. Order confirmation messages, requests for reviews, even options to edit your subscription\/order details\u2026 SMS can influence revenue with existing customers through nurturing and developing the relationship after it has been initially formed through first purchase.<\/li>\n<\/ol>\n&nbsp;\n\nHere you can check out the full interview:\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 756px; max-height: 425px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.22%; margin: 0px;\"><iframe width=\"756\" height=\"425\" src=\"https:\/\/www.youtube.com\/embed\/KSJzGFQGnqE\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n&nbsp;\n\nYou're running a brand right now and like the sound of SMS for more human engagement with your customers? Conversmart are offering '30 day FREE text message marketing' to readers of this here blog! <a href=\"#sms\" rel=\"noopener\">If you click this link, we can make that happen for you.<\/a>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-15044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Should DTC Brands Engage with Their Customers? | Peoplevox<\/title>\n<meta name=\"description\" content=\"Boost DTC customer engagement with SMS marketing. 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