{"id":242999,"date":"2025-10-01T09:52:14","date_gmt":"2025-10-01T09:52:14","guid":{"rendered":"https:\/\/www.peoplevox.com\/?page_id=242999"},"modified":"2025-11-14T13:36:18","modified_gmt":"2025-11-14T13:36:18","slug":"black-friday-ecommerce-strategy","status":"publish","type":"page","link":"https:\/\/www.peoplevox.com\/en-us\/black-friday-ecommerce-strategy\/","title":{"rendered":"Black Friday Ecommerce Strategy"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201d1\u2033 module_class=\u201dcpts-h1-text-image dark-gradient-section\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/peoplevox-logo-white-0.svg\u201d title_text=\u201dpeoplevox-logo-white-0\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d width=\u201d18%\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201d1_2,1_2\u2033 make_equal=\u201don\u201d module_class=\u201dvertical-align\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_heading title=\u201dDon\u2019t be in the Dark This Black Friday\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_font=\u201d|700|||||||\u201d title_text_color=\u201dgcid-68575db7-2d94-40ef-b351-e669cfd0910f\u201d custom_padding=\u201d0px|||||\u201d title_font_size_tablet=\u201d\u201d title_font_size_phone=\u201d\u201d title_font_size_last_edited=\u201don|desktop\u201d global_colors_info=\u201d{%22gcid-68575db7-2d94-40ef-b351-e669cfd0910f%22:%91%22title_text_color%22%93}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d text_text_color=\u201dgcid-68575db7-2d94-40ef-b351-e669cfd0910f\u201d global_colors_info=\u201d{%22gcid-68575db7-2d94-40ef-b351-e669cfd0910f%22:%91%22text_text_color%22%93}\u201d]<\/p>\n<p>Shine a light on your warehouse operations this Peak Season with our top tips for building your Black Friday ecommerce strategy.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u201d@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUxNCJ9fQ==@\u201d button_text=\u201dTalk to Us\u201d _builder_version=\u201d4.27.4\u2033 _dynamic_attributes=\u201dbutton_url\u201d _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d][\/et_pb_button][et_pb_button button_url=\u201d@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MjM5NSJ9fQ==@\u201d button_text=\u201dView Pricing\u201d _builder_version=\u201d4.27.4\u2033 _dynamic_attributes=\u201dbutton_url\u201d _module_preset=\u201ddefault\u201d locked=\u201doff\u201d global_colors_info=\u201d{}\u201d][\/et_pb_button][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_video src=\u201dhttps:\/\/www.youtube.com\/watch?v=UIPq7KBTj0Y\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 module_class=\u201dcpts-2c-h2-text-image\u201d _builder_version=\u201d4.27.4\u2033 global_colors_info=\u201d{}\u201d][et_pb_row column_structure=\u201d1_2,1_2\u2033 make_equal=\u201don\u201d _builder_version=\u201d4.27.4\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_heading title=\u201d1. Warehouse Layout: Set the Stage for Efficiency\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh2\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>A well-organized warehouse is the foundation of a successful Black Friday strategy.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Create breaks in pick faces<\/strong> \u2013 avoid bottlenecks to allow your team to move through the warehouse as efficiently as possible<\/li>\n<li><strong>Put popular items and sale products near pack benches<\/strong> \u2013 this will minimize travel time and ensure orders are packed quickly<\/li>\n<li><strong>Make space for \u2018shipped\u2019 orders<\/strong> \u2013 a dedicated area for ready-to-ship items and packed orders will prevent lost parcels and ensure a smooth collection for couriers<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/10\/warehouse-picker.webp\u201d align=\u201dcenter\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 module_class=\u201dcpts-2c-image-h2-text\u201d _builder_version=\u201d4.27.4\u2033 global_colors_info=\u201d{}\u201d][et_pb_row column_structure=\u201d1_2,1_2\u2033 make_equal=\u201don\u201d _builder_version=\u201d4.27.4\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/10\/man-with-zebra-device.webp\u201d align=\u201dcenter\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_heading title=\u201d2. Simplify Order Processing for Faster Workflows\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Make your order processes as efficient as possible to handle the volume at Peak.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Assign tasks to individual people<\/strong> \u2013 spread your team out accross the pick, pack and ship process, saving on travel time and maximising speed<\/li>\n<li><strong>Automate, automate, automate<\/strong> \u2013 automations in your warehouse can seriously upgrade your capabilities with the staff and space you already have, so invest in your tech stack<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201d1_2,1_2\u2033 make_equal=\u201don\u201d _builder_version=\u201d4.27.4\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_heading title=\u201d3. Track Your Progress\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Keeping an eye on your progress is crucial, especially during a high-pressure periods like Black Friday.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Visible dashboards<\/strong> \u2013 real-time data on dashboards through your warehouse will allow your team to identify and address issues immediately, ensuring that everything stays on track<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/10\/peoplevox-dashboard-warehouse.webp\u201d align=\u201dcenter\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201d1_2,1_2\u2033 make_equal=\u201don\u201d _builder_version=\u201d4.27.4\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_image src=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/10\/warehouse-bins.webp\u201d title_text=\u201dwarehouse bins\u201d align=\u201dcenter\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_heading title=\u201d4.Organize Your Inventory: Prevent Stockouts and Delays\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh3\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_heading][et_pb_text _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Inventory management is key to meet consumer demand for Black Friday.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Check stock levels<\/strong> \u2013 conducting a stock take ahead of peak will help you deliver on customer expectations by avoiding oversells and mis-ships<\/li>\n<li><strong>Ensure labels and barcoding are correct<\/strong> \u2013 mislabeled items can lead to picking errors, delays, and ultimately, dissatisfied customers<\/li>\n<li><strong>Prep your returns processes<\/strong> \u2013 increased order volumes can also cause spikes in return levels, so make sure your warehouse is equipped to deal with this to keep everything moving smoothly<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d4.16\u2033 global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201d4.16\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_heading title=\u201dTransform Your Black Friday Strategy with Descartes Peoplevox\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d title_level=\u201dh2\u2033 title_text_align=\u201dcenter\u201d global_colors_info=\u201d{}\u201d][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201d1_2,1_2\u2033 make_equal=\u201don\u201d module_class=\u201dcheckered-icons\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb title=\u201dEasy to Use\u201d image=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/08\/157_LA-1.svg\u201d icon_placement=\u201dleft\u201d image_icon_width=\u201d64px\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d header_level=\u201dh3\u2033 body_font=\u201d||||||||\u201d background_color=\u201d#f4f5f6\u2033 custom_margin=\u201d||||false|false\u201d custom_padding=\u201d2em|2em|2em|2em|false|false\u201d border_radii=\u201don|6px|6px|6px|6px\u201d border_radii_image=\u201don|3px|3px|3px|3px\u201d locked=\u201doff\u201d global_colors_info=\u201d{%22gcid-cf1d069e-d732-47cf-943b-3f7fb53c53d5%22:%91%22icon_color%22%93}\u201d]<\/p>\n<p>New and temporary staff can be online and working within hours not weeks.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb title=\u201dConfigurable Pick Processes\u201d image=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/142_LA.svg\u201d icon_placement=\u201dleft\u201d image_icon_width=\u201d64px\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d header_level=\u201dh3\u2033 body_font=\u201d||||||||\u201d custom_margin=\u201d||||false|false\u201d custom_padding=\u201d2em|2em|2em|2em|false|false\u201d border_radii=\u201don|6px|6px|6px|6px\u201d border_width_all=\u201d1px\u201d border_color_all=\u201d#f4f5f6\u2033 border_radii_image=\u201don|3px|3px|3px|3px\u201d locked=\u201doff\u201d global_colors_info=\u201d{%22gcid-cf1d069e-d732-47cf-943b-3f7fb53c53d5%22:%91%22icon_color%22%93}\u201d]<\/p>\n<p>Prioritize next day deliveries and remove unnecessary steps<\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201d1_2,1_2\u2033 make_equal=\u201don\u201d module_class=\u201dcheckered-icons flip\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb title=\u201dFlexible User Numbers\u201d image=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/283_LA.svg\u201d icon_placement=\u201dleft\u201d image_icon_width=\u201d64px\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d header_level=\u201dh3\u2033 body_font=\u201d||||||||\u201d custom_margin=\u201d||||false|false\u201d custom_padding=\u201d2em|2em|2em|2em|false|false\u201d border_radii=\u201don|6px|6px|6px|6px\u201d border_width_all=\u201d1px\u201d border_color_all=\u201d#f4f5f6\u2033 border_radii_image=\u201don|3px|3px|3px|3px\u201d locked=\u201doff\u201d global_colors_info=\u201d{%22gcid-cf1d069e-d732-47cf-943b-3f7fb53c53d5%22:%91%22icon_color%22%93}\u201d]<\/p>\n<p>Adjust user counts up and down based on your needs throughout the year.<\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb title=\u201dDashboards\u201d image=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/07\/386_LA-1.svg\u201d icon_placement=\u201dleft\u201d image_icon_width=\u201d64px\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d header_level=\u201dh3\u2033 body_font=\u201d||||||||\u201d background_color=\u201d#f4f5f6\u2033 custom_margin=\u201d||||false|false\u201d custom_padding=\u201d2em|2em|2em|2em|false|false\u201d border_radii=\u201don|6px|6px|6px|6px\u201d border_radii_image=\u201don|3px|3px|3px|3px\u201d locked=\u201doff\u201d global_colors_info=\u201d{%22gcid-cf1d069e-d732-47cf-943b-3f7fb53c53d5%22:%91%22icon_color%22%93}\u201d]<\/p>\n<p>Track your most important metrics throughout the warehouse and even gamify the process.<\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201d1_2,1_2\u2033 make_equal=\u201don\u201d module_class=\u201dcheckered-icons\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb title=\u201dAdaptable Warehouse Layouts\u201d image=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/08\/057_LA.svg\u201d icon_placement=\u201dleft\u201d image_icon_width=\u201d64px\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d header_level=\u201dh3\u2033 body_font=\u201d||||||||\u201d background_color=\u201d#f4f5f6\u2033 custom_margin=\u201d||||false|false\u201d custom_padding=\u201d2em|2em|2em|2em|false|false\u201d border_radii=\u201don|6px|6px|6px|6px\u201d border_radii_image=\u201don|3px|3px|3px|3px\u201d locked=\u201doff\u201d global_colors_info=\u201d{%22gcid-cf1d069e-d732-47cf-943b-3f7fb53c53d5%22:%91%22icon_color%22%93}\u201d]<\/p>\n<p>Move best-sellers and sale items closer to your pack benches to cut-down travel time.<\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb title=\u201dReal-Time Support\u201d image=\u201dhttps:\/\/www.peoplevox.com\/wp-content\/uploads\/2025\/09\/122_LA.svg\u201d icon_placement=\u201dleft\u201d image_icon_width=\u201d64px\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d header_level=\u201dh3\u2033 body_font=\u201d||||||||\u201d custom_margin=\u201d||||false|false\u201d custom_padding=\u201d2em|2em|2em|2em|false|false\u201d border_radii=\u201don|6px|6px|6px|6px\u201d border_width_all=\u201d1px\u201d border_color_all=\u201d#f4f5f6\u2033 border_radii_image=\u201don|3px|3px|3px|3px\u201d locked=\u201doff\u201d global_colors_info=\u201d{%22gcid-cf1d069e-d732-47cf-943b-3f7fb53c53d5%22:%91%22icon_color%22%93}\u201d]<\/p>\n<p>A dedicated Customer Success Manager and 24\/7 support desk to support you at all times.<\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 module_class=\u201dglobal-cta-book-demo-explore-features-edit\u201d _builder_version=\u201d4.27.4\u2033 global_colors_info=\u201d{}\u201d][et_pb_row column_structure=\u201d2_5,3_5\u2033 make_equal=\u201don\u201d _builder_version=\u201d4.27.4\u2033 _module_preset=\u201ddefault\u201d background_color=\u201d#e5f2fd\u201d 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