If you are seeing a lot of viewers drop out from your eCommerce site then a bout of conversion rate optimisation might be in order. In short, this means maximising the traffic coming to your eCommerce website by finding and fixing customer deterrents. If you want to know how to get started then this slide deck from Ometria will be handy.
Jump to slide 26 "Conversion Optimisation: Systematic processes for the optimisation of ecommerce performance" to learn Ometria's tips for tightening the leaks in your sales funnel.
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If your eCommerce site is already converting to the optimum but your warehouse can't cope with the fulfilment, warehouse management software built for eCommerce will make this a doddle.